Really Seldom Syndication
Aldus de spitse titel van een artikel van Emarkter over de onbekendheid het fenomeen RSS in de VS. Al eerder schreef ik erover dat er een kloof is tussen de geeks en de non-techno marketeers.
ook de rest van het technische jargon is relatief onbekend:
De oplossing volgens Emarketer is het meebundelen van RSS readers met standaardcomputersoftware
So what will it take for more US Internet users, both at home and at work, to adopt RSS? As with many other PC applications, bundling RSS software with new versions of operating systems and Internet browsers is the most likely path to mass adoption for RSS. With both Microsoft Windows and Apple OS 10.5 set for release during Q1 2007, there is a fresh chance for computer users to be introduced to RSS. Internet browsers may be updated even sooner and more often to include RSS browsing. What is less realistic is to expect the average PC user to download a separate RSS-reading application. It is one thing to expect browser users to import RSS feeds from their existing list of favorites. It is another to expect them to learn about the technology on their own, and use it within a separate application. This is doubly true for advertising — even opt-in e-mail — as it is with news.
- 28 August 2006
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