Tien tips voor het krijgen van een goede link positie
Afgelopen woensdag was ik uitgenodigd op een seminar over zoekmachinemarketing, georganiseerd door Moniforce en Checkit. Ze hadden hotshot Mike Grehan uitgenodigd, auteur van het boek: Search Engine Marketing: The essential best practice guide. Afgezien van het feit dat hij een prachtige spreker is, was het een zeer leerzaam betoog. Een van de belangrijkste aspecten bij het krijgen van een goede positie in de organische zoekresultaten is het realiseren van een goede linkpositie. Oftewel, zorg dat relevante sites naar jouw doorlinken.
En aangezien de 10 tips voor.... goed werken, deel ik zijn tips met jullie. Ik neem niet de moeite om ze te vertalen aangezien ik ervanuit ga dat jullie dat zelf veel beter kunnen. Kortom de tien essentiele elementen van het verkrijgen van een goede linkpositie :
# Remember it’s quality material which other quality content sites (businesses) want to link to. When they link to you: their reputation goes with it!
# Search engines do look at the anchor text in links (and the text close to the links) to give them a clue as to what the existing page is about and also what the target page is about.
# Search engines have already decided who they think is important. So use search engines to find linking partners. You can use this syntax: link:www.blue-widgets.com. But better to use a keyword/phrase search.
# Don’t dilute your “quality” content by trying to spread it out over the whole site if it’s not necessary. Create one good, comprehensive page that others will feel compelled to link to (or which you can suggest as the most “authoritative” page on the subject matter to link to).
# A well run affiliate program can bring you plenty of traffic and deliver plenty of sales. But an affiliate program could also cause havoc with your linking strategy. A redirected link via Commission Junction or ClickBank (for instance) can deplete the power of any direct links you may have already had.
# Do be choosey about whom you link to and who links back to you. Don’t approach FFA (free for all) sites or “Linkfarms” for free or reciprocal linkage. Rule of thumb: if it’s free for anyone – it’s probably crap!
# Don’t try and fake your linkage data, i.e. don’t create hundreds (or even thousands – as happens) of fake domains simply to point back to a page on your main site. If nobody is linking to your fake domains (and why would they?) then all you have done is create a “Spam” island ready to be blown out of the water.
# How do you ask for a link? Asking for a link is about asking if you can do business with somebody. Links are much like currency on the web: If you don’t have a value proposition then don’t bother asking for a link. If you do have a value proposition but still don’t know how to ask for a link… you may wish to consider very early retirement.
# This acquiring links business is very time consuming. Should I get someone else to do it? Maybe even buy a robot to do it… what do you think?
# Unless you want to be yahoo! – why Waste time building a link directory – when you could spend time building your content… and your business.
- 30 Oktober 2006
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