Web 2.0 verklaard voor niet techno geeks
Ik ben een fan van Changethis. Ze publiceren regelmatig interessante manifesto’s. Onlangs was er weer 1 over Web 2.0. Zoals met alle hypes dreigt het overmatig gebruik van de term een weerzin op te wekken. Het gaat echter om de inhoud en die staat in hun manifesto goed beschreven. Web 2.0 staat vaak voor de internet only toepassingen. Zeg maar de dotcoms van 5 jaar geleden. De onderliggende factoren kunnen echter de bricks and bytes veel inspiratie geven voor hun eigen internet toepassingen. Waar gaat het volgens ChangeThis om?:
“Web 2.0 is a group of economically, socially, and technologically driven changes in attitudes, tools, and applications that are allowing the Web to become the next platform for communication, collaboration, community, and cumulative learning.”
(Troy Angrignon)
De elementen van Web 2.0:
* Collaboration: the first theme is about people working together, collaborating, to create software, content, communities, art, music, literature, and a multitude of other things. Web 2.0 tools and applications support this type of interaction at their core.
* Conversation: There is a conversation happening and it’s not just happening in your corporate website forum. It is happening on blogs. It is a public conversation about politics, business, social issues, and anything else you can imagine, including your company. Tools are developing rapidly in this area and we have a long way to go, but these are exciting times. There is a conversation going on right now that you could contribute to or learn from. What are you waiting for? Join in!
* Community: We have had online communities now for at least fifteen years or more. But the tools for building online communities are now becoming more widespread
and communities are forming around every imaginable (and unimaginable) subject, product, and industry. If you are looking for your “tribe”, they are probably out there
somewhere.
* Connection: we are building messaging systems that now connect people to people, people to machines, and machines to machines. The names of these systems are not important but their function is.
* Content Creation: It turns out that if you give people the tools to create “stuff”, they do just that. In fact, they create so much stuff that it quite frankly upsets our
assumptions about who in our society are the creators and who are the consumers.
* Cumulative Learning: think of cumulative learning as peer reviewed journals for every person on the planet with internet access. People can now build on the knowledge of
others (through the miracles of search and wikis) faster than at any time in history.
* Collective Intelligence: In certain conditions, it turns out that groups of people are smarter than individuals. This is counter-intuitive and odd but apparently true.f
* Change of scale: Web 2.0 companies can scale up fast. Because of the spread of broadband internet and the sheer number of people on the internet, we are seeing
key measures (number of users, time to market, time to exit) that are quite extraordinary.
* Core values: Openness, transparency, and a respect for users are three core values that seem to permeate Web 2.0 definitions and discussions.
* Cheap and Fast:g A key quality of Web 2.0 is that developers and entrepreneurs can build, deploy and profit from applications for less money and in less time than ever before.
En wat zijn volgens hen de drivers achter Web 2.0?
*The Economic drivers of 2.0*:
Software prices, processing costs, and storage costs have all dropped through the floor. If you outsource, offshore, or ‘crowd-source’, your people costs go down too. And by the way, $400 billion of traditional advertising spent is looking for a new home on the Internet.
*The Social drivers of 2.0*:
Our innate desires to procreate, build community, nurture, collaborate, communicate, love, hate, and look for answers to our existential angst, combined with the fact that the threshold for participation has now been lowered, have resulted in an explosion of creativity:
*The Technologic al drivers of 2.0:*
Rapid technological change isn’t anything new, but like a tornado, Web 2.0 is occurring now due to the convergence of a ‘perfect storm’ of technological factors:
* PCs for the Masses: Inexpensive desktop computers are everywhere;
* The development and wide public adoption of the most recent versions of Internet Explorer, FireFox, Javascript, and Flash are providing a stable platform for web applications.
* Broadband Internet access is now ubiquitous (greater than 35% of U.S. households).
* The arrival of tools such as AJAX that make it easy to create web applications that work just like desktop applications.
- 05 September 2006
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