Impact van weblogs (blogs) op commercie
Op Marketinfacts.nl konden we al lezen over een onderzoek van Pew Internet and American Life Project naar de blogleesgedrag van de Amerikanen. Op Ecommercetimes is een reactie te lezen wat de impact ervan zou kunnen zijn op de ecommerce ontwikkelingen:
Lees verder over: Impact van weblogs (blogs) op commercie...Jupiter Research analyst Joe Wilcox told the E-Commerce Times that as commercial entities begin to take an interest in blogs it could transform the blogsphere. He said the use of RSS feeds and viral marketing are two near-term possibilities that could impact e-commerce.
“Blogs could certainly change some of the dynamics of e-commerce because readers don’t necessarily have to go to a news Web site to read a story,” Wilcox said. “Of course, sites generate ad revenue through online traffic. Publishers have to decide how much of an impact they want RSS to have, meaning they could send out just a few lines of text or even just the headline so that readers still click through to their site to read the story.”
Pew’s study indicated that 5 percent of Internet users use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online. The study concludes this is an indicator that RSS is gaining an impressive foothold.
“It will be interesting to see what RSS will evolve into and how sites will look to push out other types of content besides text. They can already push pictures out,” Wilcox said. “What about video and other types of content?”
