Online shoppen in UK nu echt doorgebroken

Afgelopen kerst hebben de Britten aanzienlijk meer online gekocht ten koste van de aankopen in de winkels. Ook zijn ze andere categorieen producten gaan kopen.

under half the British population (44 per cent) claims to have used home shopping in the past year.
This is up from 41 per cent in 2001. While books, CDs and clothes are still the most popular items bought
through home shopping, other categories are seeing rapid growth. Groceries, for instance, only account for six per cent of home shopping, but this has risen by 50 per cent over the past three years. Home shopping is more popular with women than men: for instance, 24 per cent of female respondents are likely to buy
clothes online, compared with just 12 per cent of men. There are exceptions, however: men are more
than twice as likely to buy a computer online. Computers are the fastest-growing category in online shopping with nine per cent of people buying remotely - an increase of 65 per cent from three years ago.

Bron: Marketing Week 6-1-2005

Onderstaande plaatjes geven aan dat het vertrouwen in online shoppen is toegenomen

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