83 mln Amerikaanse consumenten zoeken online en kopen offline
Weer een paar aardig facts and figures van Emarketer:
Consumers today not only move easily across channels but also across retailers. So, for example, a customer might begin browsing at one retailer’s Web site, go to a third-party site to conduct research and then end up buying from a second retailer. In a store, or even a catalog, there is more friction to inhibit ‘shopping around,’ on the Internet, the next merchant is only a click away.”
Here are some of the research activities that consumers perform online:
- Search for products and merchants
- Find product reviews, feature comparisons, evaluations, etc.
- Read comments from other users
- Get up-to-the-minute information on sales, new products, etc.
Websites en winkels zijn inmiddels even populair als bron van informatie:
De zoektocht voor informatie begint bij een searchengine of direct bij de website van de aanbieder:
